Val’s Toy Chest- Toy Biz 5″ Marvel Flashback

While at EternalCon two weekends ago, Justin and I walked around and saw many vendors with old toys, including some with figures from the old 5″ Toy Biz lines. Toy Biz was one of the upstart toy companies that came out of nowhere during my youth and lasted until I was an adult. Toy Biz’s first foray into action figures came with the release of Tim Burton’s Batman movie in 1989. Interestingly enough, even though Toy Biz started off making toys of DC characters, they would eventually hold the master toy license for the Marvel Universe for a little over a decade. The Marvel line originally started in 1990 in a 5″ scale compatible with the DC Superheroes line, which was also one of the few times back in the day that one company held both the DC and Marvel licenses simultaneously. These days, DC and Marvel have many license holders in common, but back in the day it was a rare occurrence.

My first real Marvel line was the 1991 X-Men line which came out before the hit Fox cartoon came on the air. I had the entire first series including the notorious pegwarmer, Storm. In fact, I loved Storm because at the time, she was a  new female superhero to add to my collection other than Wonder Woman. The 1991 Storm figure was outdated by the time she came out, wearing a costume she was no longer using in the comics. Storm also suffered from a weak sculpt with pencil thin arms and legs and no curves whatsoever. Her face sculpt was decent though. Storm’s weak performance in the toy aisles nearly spelled doom for any further female characters in any of the Marvel lines, although Invisible Woman would make it out in extremely limited numbers, due to a faulty action feature, the following year. The X-Men Animated Series changed all of that, as Fox and Toy Biz discovered that not only were boys watching the show, so were girls- and they wanted the female heroes from the series in plastic form. At this point, it was roughly two years since Toy Biz had released a female action figure, so they gave one of the breakout characters from the cartoon an action figure that proved to be extremely popular with collectors and kids. That character was Rogue, who had an action feature that delivered a power punch. I  remember seeing the pictures of Rogue from the 1994 Toy Fair in Tomart’s Action Figure Digest as well as Lee’s Action Figure News and Toy Review, Hero Magazine, and Wizard and couldn’t wait to add her to my collection. I still love that figure. The ensuing years included more female figures as well as more diverse lineups including Fantastic Four and Iron Man series based on the syndicated cartoons, the Spider-Man animated line based on the Fox show and many more. As the lines got larger, the sculpting got better and that eventually paved the way for the 6″ scale Marvel Legends line, but that’s a discussion for another time.

One of the things I miss about the old toy lines is the dedicated character artwork on the packaging. Action figure packaging is very generic these days, but Super Powers, TMNT, G.I. Joe,  and the initial years of the Toy Biz Marvel lines had some beautiful artwork gracing the fronts of their blister cards. This doesn’t include the Star Wars line, which back in the day had gorgeous stills from the movies as card art. Some of my favorite packaging art from the Toy Biz lines include Rogue, Phoenix, Venom, Spider-Man, Iceman and Gambit.

As far as a top 5 figures from Toy Biz’s 5″ lines, I’ll have to go with the following from the initial years of the Toy Biz Marvel lines:

5. Iceman (X-Men 1992)- one of my favorite Marvel characters when I was growing up since he was one of the stars of Spider-Man and His Amazing Friends. Was a notoriously hard to find figure back in the day because of the color changing paint.

4. Iron Man(Marvel Super Heroes 1991)- a decent sculpt with removeable armor and mask to switch between Iron Man and Tony Stark modes, the Iron Man armor made him look nice and bulky, which I liked.

3. Venom(Marvel Super Heroes 1991)- another decently sculpted figure, Venom came with a spider-shaped tube filled with black slime. This was the first ever Venom figure(if you don’t count Black Costume Spider-Man from Secret Wars…).

2. Rogue(X-Men 1994)- still one of my favorite Rogue figures, great sculpt, great action feature and the beginning of a new era of female action figures from Toy Biz.

1. Phoenix (X-Men 1995)- An even better sculpted female action figure, this was definitely one of the turning points for the Marvel line and how much better the figures got after her wave, her action feature also made sense for the character with light up eyes and hair. Originally cast in Phoenix green, this same sculpt would be repainted as Dark Phoenix later on with a gorgeous shade of red.

Briefly: New Dragon Ball POP vinyls are in, but some are already sold out. Star Wars Tin Toys have come in and includes Force Awakens characters. Our shipment of Star Wars TFA figures from Hasbro came in recently and includes General Hux, Asty, and a variant of Rey, who now comes packed with a blue lightsaber. We’ve also gotten in the Takodana Encounter 3 3/4″ Action Figure set which features the first ever Maz Kanata action figure.

That’s all for me this week! Catch you next time!

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