The above image is a QR code. What the hell is that? Well:
A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.
You may have seen them on or by FPNYC’s front door in the last week or so. We’ll be posting some more around the store in the coming weeks and I encourage you to try ’em out. They’ll point you to staff picks, product reviews, special deals/discounts, and a lot more. It all comes down to connecting with you guys and gals in a sleek new way.
It only takes a few moments to download a QR reader to your phone. Go ahead and try it.